Our Story
How It Began
Hi there! My name is Shara, and I'm the Mummy-of-two behind Plate & Play.
Today, my kids are adventurous eaters. They’re willing to try new foods, they enjoy family mealtimes, and most importantly, they’re healthy and happy.
But this didn't happen overnight.
From the beginning, even as a first-time parent in 2019, I wanted to follow baby-led weaning (BLW), introduce real textures, and expose them to adventurous flavours early — even when that wasn’t common in Singapore.
Seeing that I couldn’t find any ready-made table-food options in the market, I started experimenting in the kitchen, and fueled myself with the latest baby-feeding research.
Curating safe but tasty meals for my little one became an exciting daily activity for me!
In 2021, armed with a passion for better baby meals and while pregnant with my second-born - Plate & Play was born in my little kitchen.
Today, we have served thousands of families who want quick, wholesome, daily meals their babies genuinely enjoy, without the overwhelm. 
What We Do
At Plate & Play, we typically serve busy parents and caregivers with babies and toddlers aged 6 months to 3 years. Our convenient, diverse, nutritious baby food not only nourishes but also encourages curiosity, exploration, and connection .
More than just a meal provider, we are your parenting partner - offering not only wholesome products that allow you more quality time, but also educational resources that support you in your parenting journey.
We're Parents, Too
We understand the demands of the day while raising tiny tots. We simplify mealtime for parents and caregivers, so you score more time for play and cuddles - all while knowing that your babies are being nourished with wholesome food for their growing bodies.
The first two to three years of your baby’s life are incredibly short—but deeply important. And we believe parents should be able to focus on what truly matters during this season: connection, presence, and enjoying your little one.
