Our Story

Hi there! My name is Shara, and I'm the Mummy-of-two behind Plate & Play.

Today, my kids are adventurous eaters. They’re willing to try new foods, they enjoy family mealtimes, and most importantly, they’re healthy and happy.

But this didn't happen overnight.

Even as a first-time parent in 2019, I was very clear I wanted to do baby-led weaning (BLW), and offer my babies real textures, adventurous and local flavours; and not be contained to the usual, bland options on the shelves.

I wanted them to enjoy exploring food, especially when we have such a strong makan culture here in Singapore.

So I built the solution I wished I had — Plate & Play was born to give parents the tools, the food, and the confidence, without the guesswork.

Today, we serve thousands of families who want quick, wholesome, daily meals their babies genuinely enjoy, without the overwhelm.

At Plate & Play, we serve busy parents and caregivers with babies and toddlers aged 6 months to 3 years. Our convenient, diverse, nutritious baby food nourishes and encourages curiosity, exploration, and connection .

More than just a meal provider, we are your parenting partner - offering not only wholesome products that allow you more quality time, but also educational resources that support you in your parenting journey.

As Singapore’s first halal baby-led weaning brand, we’re here to help you raise confident eaters, with food they'll actually eat, while giving you back a bit more time in your day.

We understand the demands of the day while raising tiny tots. Even then as a stay-at-home mum, I’d still worry about what to feed my baby next, and feeding demanded thought, intention, and time.

In many ways, I was living the same reality as many of the parents we now serve everyday; wanting more quality time with our babies while still caring deeply about what went on their plate.

We simplify mealtime for parents and caregivers, so you have more time for play and cuddles - all while knowing that your babies are being nourished with wholesome food for their growing bodies.

The first two to three years of your baby’s life are incredibly short—but deeply important. And we believe parents should be able to focus on what truly matters during this season: connection, presence, and enjoying your little one.

Explore our done-for-you little foodie meals and bundles today!